Ethical AI for Social Listening - Brand Monitoring and Sentiment Analysis

Explore how artificial intelligence can be ethically implemented in social listening and brand monitoring through this 29-minute masterclass featuring Oliver Hofmann from Meltwater at OMR 2025. Learn to leverage AI-powered tools for sentiment analysis and brand monitoring while maintaining transparency and protecting privacy. Discover practical strategies for reducing bias in AI systems, implementing responsible data tracking practices, and generating transparent audience insights. Gain insights into balancing the power of AI technology with ethical considerations to create more trustworthy and effective social listening campaigns that respect user privacy and deliver accurate, unbiased results for brand monitoring and audience analysis.