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Explore the hidden emotional triggers driving our purchasing decisions and choices in this 18-minute TEDxMarbella talk by Percy Roland, a high-end real estate agent and public speaker. Discover why rational thinking may not be the primary factor in our decision-making process, and learn how desire plays a crucial role in shaping our preferences. Gain valuable insights from Roland's experiences in both public speaking and luxury real estate, as he shares lessons learned from dealing with challenging situations and reveals a universal principle applicable across various business sectors and beyond. Understand the importance of effective communication and connecting with clients or audiences on an emotional level to influence their choices.
