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Discover strategies for increasing app retention and user engagement in this 26-minute conference talk from Parse Developer Day 2013. Explore effective customer communication techniques through email, learning when to utilize this method and when to consider alternatives. Gain insights into implementing email functionality in Parse apps using Cloud Code and Parse modules. Examine code samples for seamless email integration, and understand how to leverage email analytics for deeper customer interaction insights. Topics covered include personalization, onboarding, time zone considerations, common courtesies, and useful tools like UserFox. Conclude with a practical demonstration of these concepts in action through a demo app.
