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Explore the key components of visual branding in this 12-minute lecture that examines how brands establish their visual identity. Through case study observations, learn about defining color palettes, themes, typography choices, patterns, and design guidelines that create cohesive brand experiences. Discover how visual branding extends across different platforms and applications, helping to establish recognition and consistency in brand communication.
Syllabus
Elements of Visual Branding
Taught by
NPTEL-NOC IITM