Economics of Platforms - Building Marketplaces Beyond Golden Paths

Learn how to transform your platform engineering approach from centralized golden paths to a thriving internal developer marketplace ecosystem in this 33-minute conference talk. Discover strategies for evolving beyond the scaling bottleneck where your team must build and maintain every new capability by becoming a marketplace operator instead of the sole provider. Explore the Internal Developer Marketplace model that transforms platforms into economic ecosystems where any team can contribute capabilities, turning engineering expertise into tradeable assets. Examine practical contribution frameworks that convert domain knowledge into platform capabilities, governance models that maintain quality standards without creating bottlenecks, and recognition systems that incentivize meaningful community contributions. Master techniques for creating platform engineering solutions that scale beyond your team's capacity by leveraging distributed expertise across your organization and generating sustainable growth through network effects.