Earning $66 Million with AI - How XP Overhauled Customer Acquisition with Databricks and Hightouch

Learn how XP, one of Brazil's largest financial institutions, transformed their customer acquisition strategy using AI and first-party data to generate $66 million in incremental advertising revenue within just one year. Discover the tactical steps XP took to revolutionize their advertising approach, including building predictive models for customer quality assessment and integrating Databricks with their existing ecosystem through Hightouch's Composable CDP. Explore the specific methodologies used to leverage first-party data stored in Databricks for more effective customer targeting and acquisition, while maintaining the same advertising budget. Gain insights into practical AI implementation strategies that can be immediately applied to transform advertising performance and business outcomes, presented by Marcelo Duarte, Head of Customer Acquisition & Growth at XP Inc.