Explore the impact of emotions in software development through this insightful conference talk from Copenhagen DevFest 2023. Gain awareness of how systems can trigger various emotional responses in users, customers, and developers themselves. Learn to recognize the power of images and pictures in evoking memories and experiences. Understand the potential effects of popups, reminders, and color choices on user anxiety and stress levels. Discover techniques for creating "wow" moments and adding magic to your software applications. By the end of this talk, acquire valuable knowledge about intentionally and unintentionally triggering emotions through digital systems, enhancing your ability to create more thoughtful and user-centric software solutions.