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Explore the deadly impact of distraction in this 21-minute TEDx talk by Paul Atchley, a renowned expert on cognitive factors related to driving. Discover how mobile phone use while driving increases crash risk fourfold, comparable to drunk driving, and learn about technology's effects on creative decision-making. Gain insights from Atchley's 25 years of research on vision, attention, and driving safety. Understand his contributions to national efforts in reducing distracted driving, collaborations with Fortune 500 companies to improve fleet safety, and work with organizations like the National Safety Council. Delve into the science behind distracted driving, which causes thousands of crashes annually, as highlighted by major media outlets including the BBC, NPR, Time, and the New York Times.
