Digital - Opening Doors, Closing Sales

Discover how digital strategies are revolutionizing the hospitality industry in this insightful 16-minute keynote from Web Summit. Join Geraldine Calpin, CMO at Hilton, as she reveals the innovative ways digital technology is opening doors and closing sales for the hotel giant. Learn how Calpin's team manages storytelling for 14 distinct brands while simultaneously developing cutting-edge digital services. Gain valuable insights into the intersection of marketing, technology, and hospitality, and understand how these elements combine to drive success in the modern business landscape.