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Explore a 27-minute conference talk from the Innovation track at Playtime EMEA 2017, featuring IDEO's design experts Franz Blach and Fabian Herrmann. Discover how to leverage emerging technologies like VR, AR, Assistant, and Instant Apps to create innovative products and services. Learn the importance of user-centered design and imagination in developing solutions that deliver real value. Gain insights into IDEO's approach to tapping into users' visions for the future, and understand how to apply these concepts to your own business. Follow the journey from introduction to emerging technologies, through group research and future scenarios, concluding with key takeaways for designing tomorrow's dream products and services.
