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Discover how to transform dysfunctional design processes that stifle creativity and lead to designer burnout in this 37-minute conference talk from Hatch Conference. Learn from Collin Whitehead, Head of Brand Studio at Grammarly, as he explores the root causes of process-related creative blocks and presents practical solutions for building more effective design workflows. Examine the psychology behind the planning fallacy and chronic overcommitment that plague design teams, while understanding how to apply "mise en place" thinking from professional kitchens to organize and streamline your design process. Explore Grammarly's approach to rebuilding design culture through enhanced collaboration and empathy between design and engineering teams. Gain insights into simple yet powerful rituals that create better alignment across cross-functional teams and learn why successful design organizations invest as much care in designing their processes as they do in their products.
