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Explore a 16-minute conference talk from Devoxx that delves into the psychological foundations of effective UI/UX design. Learn how cognitive and emotional factors influence user behavior and discover practical applications of key psychological principles in interface design. Master essential concepts like retention theory for homepage optimization, cognitive load management, the serial-position effect for element placement, Hick's Law for choice architecture, schema theory for information organization, and the chameleon effect for emotional connection. Gain insights into creating intuitive, emotionally resonant interfaces by understanding how specific design choices impact user engagement and behavior, ultimately elevating your design work through psychology-informed decision making.
