Google, IBM & Meta Certificates — All 10,000+ Courses at 40% Off
One annual plan covers every course and certificate on Coursera. 40% off for a limited time.
Get Full Access
Learn essential design principles for optimizing website conversion rates through this 24-minute design review video featuring Y Combinator's Aaron Epstein and Group Partner Pete Koomen, co-founder of Optimizely. Discover how to transform your website into an effective customer journey that guides visitors from initial landing page arrival to final purchase or sign-up. Explore the concept of conversion funnels and flows while examining real-world case studies from four companies: Rivet, Decoherence, Solve Intelligence, and InEvent. Gain insights into seemingly small design elements that can dramatically impact conversion rates, backed by A/B testing expertise from someone who helped thousands of companies optimize their digital experiences. Master practical techniques for improving user experience design, landing page optimization, and customer acquisition through strategic design decisions that convert more visitors into paying customers.
