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Explore how creativity can revolutionize urban landscapes in this 17-minute TEDx talk by Emma Bugden, a writer and arts strategist. Discover the transformative power of art in reimagining cities as Bugden, the Strategic Lead Creative Industries at Whanganui & Partners, shares insights from her experience spearheading Whanganui's successful application to become a UNESCO City of Design. Learn about the intersection of cultural policy, organizational management, and urban regeneration from Bugden's perspective as a former contemporary art curator and current PhD holder. Gain valuable knowledge on harnessing creativity to reshape urban environments and foster positive change in communities.