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Explore the dark underbelly of the $1.7 trillion digital marketing industry in this 21-minute DEF CON 33 conference talk that exposes the invasive data harvesting techniques developed by marketing firms in response to Google's plan to eliminate third-party cookies. Learn from a former Security Engineer at the world's largest independent digital marketing firm who provides insider knowledge about the sophisticated server-side data collection methods that agencies have implemented to maintain and expand their surveillance capabilities across streaming services, devices, ISPs, and sales platforms. Discover how marketing companies have manipulated consumer protection narratives to justify increasingly invasive tracking techniques, and gain insight into the coordinated efforts between different industry levels to harvest personal data for behavioral analysis and targeted advertising. Understand the technical methods and corporate strategies that marketing firms employ to study human behavior trends and maximize their cost-per-mille attribution while circumventing privacy protections.
