Design Leadership Beyond the CDO - Expanding Design's Organizational Impact

Explore a 25-minute conference talk from Hatch Conference examining how design leadership roles are evolving beyond traditional boundaries. Discover the expanding scope of design leadership as it moves past the singular focus on Chief Design Officer (CDO) positions to embrace hybrid roles combining design with marketing, product management, and operations. Learn how design leaders are breaking traditional organizational silos by taking on broader responsibilities and applying the "Yes and" principle to create more dynamic and integrated organizational structures. Gain insights into how this evolution is reshaping the traditional vertical parity model between design and other organizational functions like technology and product development.