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Explore various data linkage solutions in this 21-minute conference talk from SQLBits. Delve into a comparison between Master Data Management (MDM) and Splink (PySpark) as presenters Barney Lawrence and Ash Ward share their expertise. Gain insights into the strengths and applications of these data linkage options, drawing from Lawrence's decade-long experience in Microsoft data platforms across social care, health, and travel industries. Learn how these solutions can be applied in different sectors and understand their potential impact on data management and analysis. Whether you're a data professional or looking to enhance your organization's data linkage capabilities, this talk offers valuable perspectives on choosing the right approach for your needs.
