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Explore the impact of digital technologies and algorithms on the performing arts in this thought-provoking lecture. Delve into the challenges and opportunities presented by the digitization of theatre and live performances, examining how machine audiences and algorithmic recommendations are reshaping audience preferences and content distribution. Learn about efforts to make performing arts more discoverable to algorithmic audiences and consider the potential implications for the future of theatre across various media platforms. Gain insights from speaker Sarah Bay-Cheng, an expert in the intersections of theatre, media, and digital technologies, as she discusses her research and ongoing work in digital historiography and performance.