Explore data protection strategies in this conference talk from PASS Data Community Summit. Learn about the importance of safeguarding sensitive data across multiple systems and environments, especially in light of regulations like GDPR. Discover tools and processes for effective data protection, including the Data Classification utility in SSMS and SQL Server for identifying and categorizing sensitive information. Examine dynamic and static Data Masking techniques to hide sensitive data from specific users or replace classified data with new values that maintain data distribution consistency in test environments. Gain insights into balancing data protection with the need for accurate data representation in dev/test and analytics scenarios.