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Learn about the critical intersection of cybersecurity and cognitive warfare in this 48-minute conference talk from Security BSides London. Explore how the evolution of technology has created new vulnerabilities in human consciousness and belief systems through metawar - the battle for control over individual reality and identity. Discover why the metaverse and Web 3.0 represent unprecedented challenges as reality distortion machines, while examining Big Tech's role in shaping future cognitive infrastructure. Gain insights into why technical, policy and cognitive defenses are essential for protecting truth and self-identity in an increasingly digitized world. Follow along as veteran cybersecurity expert Winn Schwartau issues an urgent call to action for the cybersecurity community to defend the human mental immune system against emerging threats. Understand why coexistence between humanity and technology requires new approaches to security as our brains and sensory systems become the next major attack surfaces.