Creating Momentum with The Value Flywheel Effect

Learn how to break through organizational inertia and build self-reinforcing momentum for innovation in this 23-minute conference talk from GOTO Serverless 2025. Discover the Value Flywheel Effect framework, a proven methodology that empowers technology teams to achieve accelerating cycles of learning, delivery, and value through focused modernization. Explore key strategies for creating flow in modernization efforts by balancing solid foundations with rapid progress, while leveraging standards for technology, architecture, patterns, and practices to create psychological safety. Examine how combining cloud infrastructure, architecture, services, and techniques can eliminate undifferentiated heavy lifting and enable teams to focus on core value delivery. Gain insights into data platforms, platform engineering, creating enabling constraints, system modeling, and engineering excellence principles that drive sustainable innovation. Understand why code should be viewed as a liability while the system represents the true asset, and how this mindset shift transforms technology strategy. Drawing from real-world experiences, acquire practical tools and frameworks to shape robust technology strategies that foster readiness for future challenges and enable teams to harness tomorrow's technologies through the momentum cultivated today.