Creating a Brand in a Million Easy Steps

Dive into a captivating 23-minute conference talk by Haraldur Thorleifsson, Founder and CEO of ueno, at Awwwards San Francisco. Explore the art of brand storytelling and discover how emotions drive decision-making in the branding process. Learn about ueno's five core values as a digital design agency and gain insights into creating compelling brand narratives. Understand the importance of emotional connections in brand building and how to rationalize decisions based on these emotional responses. Gain valuable knowledge from this industry leader's perspective on brand creation and digital design strategies.