Learn to develop Zephyr RTOS applications using Rust programming language in this 45-minute conference talk from the Linux Foundation's Open Source Summit. Explore how Rust's ownership model and compile-time memory safety guarantees align with Zephyr's focus on safety, security, and flexibility in embedded systems development. Discover the process of creating custom Zephyr applications in Rust, building on the initial Rust support introduced in Zephyr 4.1. Follow along as Mohammed Billoo from MAB Labs Embedded Solutions demonstrates practical implementation techniques, identifies common pitfalls that newcomers typically encounter, and provides effective workarounds for these challenges. Gain insights into combining two rapidly growing technologies - Rust's memory-safe programming paradigm and Zephyr's vendor-neutral RTOS platform - to create robust embedded applications that leverage the "if it compiles, it works" philosophy of Rust development.