Coursera Spring Sale
40% Off Coursera Plus Annual!
Grab it
Learn how to implement AI-powered marketing strategies alongside traditional approaches through a detailed case study of a bathroom fitting company that generated almost 4,000 leads in nine months. Discover the messaging clarity framework that restructures websites to earn ChatGPT recommendations, explore authority-building strategies using original YouGov research for media coverage, and understand how dedicated landing pages and CRM integration transformed Google Ads performance from poor results to 6,000+ leads in 12 months. Master email segmentation techniques that achieved 28% click-through rates through Meta Ads for intelligent list building, and see how these four integrated pillars created compound effects where success in one channel amplified performance across all others. Examine the complete blueprint that delivered extraordinary results by combining traditional and AI-powered marketing channels simultaneously, including specific tactics for organic conversion growth from 60 to 300 monthly conversions and Google Ad performance increases of 363% using AI-powered features.
