Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

YouTube

Hims' $60M/Month Marketing Strategy - Digital Marketing Case Study

Exposure Ninja via YouTube

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Dive deep into the billion-dollar digital marketing strategy that propelled Hims & Hers to 77% year-over-year growth and $60 million monthly revenue in this comprehensive marketing analysis video. Discover the four core pillars driving their meteoric success: a conversion-optimized website designed for simplicity and direct action, a powerhouse SEO strategy centered around their "Good Health" blog that attracts millions through strategic topic clusters, a precision-focused paid search approach that dominates brand keywords while protecting their digital territory, and cinematic-quality social media and video content that operates at TV commercial production levels. Learn how this health and wellness brand transformed from startup to empire through calculated digital marketing moves, including their surprising mobile versus desktop strategies and unexpected areas where even billion-dollar companies continue to refine their approach. Gain actionable insights into website conversion optimization, organic search domination, strategic paid advertising, and premium content creation that you can implement regardless of your business size or industry.

Syllabus

COPY Hims' $60M/Month Marketing Strategy

Taught by

Exposure Ninja

Reviews

Start your review of Hims' $60M/Month Marketing Strategy - Digital Marketing Case Study

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.