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Explore how a 115-year-old media giant transformed its data strategy through cloud migration in this 18-minute conference talk from AWS OnAir. Discover Condé Nast's journey from managing 22+ fragmented data collection strategies across iconic brands like Vogue, The New Yorker, and GQ to building a unified, centralized data analytics platform using AWS and Databricks. Learn how the company migrated 800+ media properties to AWS, enabling a shift from opinion-driven to data-driven decision making across 36+ global markets. Examine the implementation of AI capabilities using Amazon Bedrock that revolutionized content rights management, reducing processing times from weeks to minutes and unlocking a century of previously inaccessible content assets. Understand how this digital transformation enabled a legacy publisher to compete effectively in the modern attention economy by organizing data as the foundation for AI innovation while augmenting human creativity and maintaining editorial excellence.
