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Explore the marketing campaign for "This War of Mine" in this 30-minute GDC 2017 session presented by 11 bit studios' Patryk Grzeszczuk. Gain insights into the strategic approach, including video trailers, social media tactics, and the unique "Shift of Perspective" concept. Learn about the campaign's successes and challenges, from the initial strategy to the Enhanced Edition launch. Discover how the studio leveraged platforms like Pirate Bay and partnered with War Child charity. Understand the complete postmortem of this innovative marketing effort for a game that pushed boundaries in the industry.
