Choice is Overrated - Designing Products That Know What You Want Before You Do

This talk examines anticipatory design: using predictive modeling to reduce needless choices and provide outcomes before users ask. It considers existing examples, risks such as the uncanny valley, and a blueprint for creating anticipatory experiences.

Syllabus

Introduction
About Heather Wilde
Conscious and unconscious decisions
Decision fatigue
People are tired
Alexa
Google
Autocorrect
Companies trying to help
Amazons The Button
Magic
Netflix Roulette
Facebook Retargeting
Predicting What People Want
Anticipatory Experiences
The Basic Blueprint
Starbucks
Examples
Uber
Nest
Digit
Project Soli
Twit
Medium
Uncanny Valley
Target
Amazon
Amazon Patent
How can Amazon know what I want
How to turn something into an anticipatory experience
Create digital access
Automate
Launch
Anticipatory
Analyze
Simplify
Add Value
Prepopulate
Living in the Future
Elon Musk
Buck Fuller
Duckie Brigade
Customer Service