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Discover how the "100% for purpose" business model can revolutionize traditional capitalism in this 12-minute TED talk featuring Alex Amouyel, president and CEO of Newman's Own Foundation. Learn about an innovative approach where businesses prioritize social impact alongside financial success, exemplified through the foundation's commitment to donate all profits from their food company operations. Explore practical insights into reimagining business practices, philanthropic initiatives, and capitalistic structures that demonstrate how commercial success can directly fuel positive social change. Recorded at TED@BCG, this thought-provoking presentation challenges conventional business wisdom and presents a compelling case for how purpose-driven enterprise can transform the future of commerce and social impact.
