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Explore how Prime Video transformed NASCAR broadcasting through the development of the AI-powered Burn Bar, an innovative feature that makes fuel strategy visible to viewers for the first time in racing history. Dive deep into the AWS architecture powering this groundbreaking solution, including Amazon Managed Service for Apache Flink and Amazon Athena, which processes complex telemetry data in near real-time with broadcast-quality reliability. Learn how this technical innovation overcame the significant challenge of predicting fuel consumption without ground truth data while maintaining the precision and reliability required for live television broadcasting. Discover the measurable impact this solution has delivered since its May 2025 debut, having been featured 14 times across NASCAR's inaugural five-race campaign on Prime Video, fundamentally transforming how fans experience racing while creating new storytelling opportunities for broadcasters. Understand the technical architecture decisions, real-time data processing challenges, and the engineering solutions that enable this system to deliver consistent, accurate insights that enhance viewer engagement and production quality in live sports broadcasting.
