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Explore the evolution of modern stadiums in this insightful conference talk featuring Jed York, John Paul, and Ger Gilroy. Discover how these structures are transforming from mere venues to integral parts of the sporting experience. Learn about innovative approaches to sponsorships, fan experience enhancement, and wayfinding solutions. Gain insights into the process of incubating companies within stadium ecosystems and the importance of treating them as separate businesses. Understand the impact of deadlines and the Super Bowl experience on stadium development. Examine the Legends partnership and its role in stadium operations. Delve into consumer analytics and their influence on aspects like beer sales. Uncover the collaborative efforts behind stadium projects in Los Angeles and Santa Clara, and gather valuable final thoughts on the future of interactive stadiums.
