Watch a comprehensive AWS conference session where industry leaders explore the intersection of data strategy, analytics, and generative AI. Discover how Rick Sears, GM of Amazon Athena, EMR, and Lake Formation, explains the business impact of generative AI and the fundamental importance of data management. Follow along as Workhuman executives Mark Greville and Kamal Sampathkumar share their real-world experience in developing a cloud-based data strategy, from gaining executive buy-in through storytelling to implementing technical solutions like Data API and self-service reporting. Learn practical insights about building a robust data management framework that addresses data availability, quality, and protection while supporting both traditional analytics and emerging generative AI applications.