Building a $14M Community - How We Built a Studio Backwards and Why It Worked

Learn how to build a successful gaming studio by starting with community engagement rather than traditional business development in this 33-minute conference talk from Unite 2025. Discover the unconventional journey of Fateless, which grew from YouTube comments into a full studio that raised $14 million and attracted hundreds of thousands of players before even launching their game. Explore the strategy of building in public and involving fans from the very beginning, transforming transparency into measurable business traction. Gain practical insights on community-first development approaches that enable faster, smarter studio growth, with real-world lessons applicable to game developers, content creators, and startup founders looking to leverage community building as a core business strategy.