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Learn how to build zero-to-one products within large companies through an in-depth interview with Mihika Kapoor, product lead at Figma who spearheaded the development of Figma Slides from concept to featured product launch at Figma Config. Discover the complete journey of transforming an idea into a successful product, including strategies for building internal excitement, securing leadership buy-in, and overcoming organizational challenges to ship new features. Explore unconventional approaches to product development, including why traditional PRDs may not be necessary and how to break established rules while still delivering results. Gain insights into convincing stakeholders through action rather than discussion, finding your first followers to build a dedicated team, and aligning innovative products with broader company objectives. Master techniques for getting designer ideas approved by product managers, navigating the hardest aspects of zero-to-one development, and applying four essential rules for building new products. Understand the nuances of goal-setting for early-stage products and learn from real-world examples of how Figma Slides evolved from existing tools like Figma and FigJam into a standalone presentation solution.
