Explore the potential of machine learning in streaming data applications through this 43-minute conference talk from Google Cloud Next. Learn about Dataflow and Apache Beam, powerful platforms for building ML-powered stream processing pipelines. Discover the new Dataflow ML suite, featuring out-of-the-box machine learning capabilities and deep integrations with Vertex AI. Gain insights from Etsy's experience in creating a customer analytics platform using cutting-edge data and ML tools. Join speakers Shan Kulandaivel, Reza Rokni, and Cung Tran as they demonstrate how to leverage these technologies to enhance user experiences and drive operational efficiencies across industries.