Brand Value in the Digital Economy

Explore the evolution of modern brand value in the digital economy through this insightful 19-minute conference talk by Nigel Morris, a leading figure from Dentsu Aegis. Gain valuable insights into measuring brand worth in today's digital landscape, drawing from Morris's extensive experience in one of the world's largest agency networks. Discover how traditional brand valuation methods have adapted to the digital age and learn about new metrics and approaches for assessing a brand's impact and success in the online realm.