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Explore how leading CEOs navigate brand transformation while maintaining core identity in this conference panel from the Milken Institute Global Conference 2025. Discover real-world strategies for brand evolution through strategic partnerships, innovative technology integrations, mergers and acquisitions, and purpose-driven initiatives. Learn from industry leaders including the CEOs of BetMGM, Wonder Group, PacSun, and Warner Bros. Discovery as they share pivotal lessons on staying ahead in today's fast-paced business landscape while preserving brand legacy. Gain forward-looking insights on maintaining relevance, fueling growth, and adapting to evolving consumer expectations and brand loyalty patterns. Understand how companies find new ways to innovate without compromising their fundamental brand identity through this dynamic conversation moderated by CNBC's Brian Sullivan.
