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Brand Analysis at Scale with Vision Language Models

Roboflow via YouTube

Overview

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Learn how to leverage vision language models (VLMs) for analyzing social media and user-generated content at scale in this 13-minute tutorial. Discover techniques for transforming memes and images into structured, queryable data that generates actionable insights for advertising strategies. Watch a comprehensive demonstration of converting user-generated images into brand insights, then explore the technical implementation using Roboflow Workflows. Gain practical knowledge of prompt engineering best practices and see the complete development process behind building VLM-powered brand analysis applications.

Syllabus

00:00 Introduction & Overview
00:40 How Vision Language Models can Transform Brand Analysis
04:37 Demo: Turning User Generated Images into Brand Insights
09:31 Behind the Scenes: Building the App & Prompt Engineering

Taught by

Roboflow

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