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Explore the growing role of bots in messenger apps through this insightful Web Summit 2016 panel discussion featuring David Marcus, VP of Messaging Products at Facebook, and Loic Le Meur, Founder & CEO of Leade.rs. Discover how chatbots are revolutionizing communication, enhancing user experiences, and benefiting small businesses. Learn about the advantages of chatbots over traditional email marketing, the introduction of Messenger News Feed Ads, and the evolution of the Messenger Platform. Gain valuable insights into the future of messaging and the potential impact of bots on various industries and events.
