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Explore a presentation by Blaine Cook on atJSON, a document format designed for long-term preservation of digital content. Delve into the importance of creating a "100 year document format" that separates original text from associated data, allowing for the archival of stories that don't quickly become obsolete. Learn how Condé Nast utilizes this format to preserve over a century's worth of articles from publications worldwide. Gain insights into the challenges of current content formats and how atJSON addresses these issues by striving for rigorousness in digital media archiving.