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Learn how to protect Personally Identifiable Information (PII) and sensitive data in cloud environments through this 26-minute conference talk from AWS Summit Sydney 2025. Discover advanced automated tools for detecting and safeguarding PII while addressing unique industry and geo-location based challenges specific to Australian businesses. Explore how to leverage generative AI to enhance prioritization and streamline response to potential data risks. Master the use of Amazon Macie to detect sensitive data using a combination of personal information identifiers and custom identifiers, and understand how to implement generative AI to build an automated triage function that identifies the urgency of findings and accelerates response times. Gain insights from AWS security specialists Pratima Singh and Zohreh Norouzi on implementing comprehensive data protection strategies that combine traditional security measures with cutting-edge AI-driven approaches for modern cloud environments.
