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Explore video understanding and contextual advertising through a real-world case study from Mediaset in this 45-minute conference talk from AWS Summit Madrid 2025. Discover how AWS cloud services can be leveraged to implement advanced video analysis and contextual advertising solutions, examining practical applications and implementation strategies used by one of Europe's leading media companies. Learn about the technical architecture, challenges, and outcomes of deploying video understanding technologies for advertising optimization, gaining insights into how cloud-based machine learning and AI services can transform media and advertising workflows.
