Scaling for the Super Bowl - How to Manage 30M Users Hitting a Backend

Discover how to architect and scale backend systems to handle massive traffic spikes of 30 million concurrent users in this conference talk from AWS Summit Hamburg 2025. Learn proven strategies and AWS services for managing extreme load scenarios similar to Super Bowl-level traffic, including auto-scaling techniques, database optimization, caching strategies, and infrastructure design patterns that ensure system reliability under unprecedented demand. Explore real-world case studies and best practices for preparing your applications to handle viral moments and peak usage events without compromising performance or user experience.