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Explore how artificial intelligence transforms product development and accelerates time-to-market in this 55-minute conference talk from AWS re:Invent 2025. Discover strategies for leveraging AI to streamline prototype development, generate compelling marketing content, and scale product launches while significantly reducing costs and development timelines. Learn from VF Corporation's real-world implementation of generative AI across their brand portfolio, where they've embedded AI tools to accelerate product launches, streamline global content creation processes, and achieve unprecedented levels of speed, efficiency, and creativity in their go-to-market strategies. Gain insights from Fanatics Collectibles' innovative use of specialized AI agents that enable the creation of engaging, high-quality trading cards in minutes rather than days, demonstrating practical applications of AI in creative product development. Understand how consumer expectations are driving the need for rapid innovation and how AI technologies can help brands and retailers meet these evolving demands while maintaining quality and reducing operational overhead.
