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Explore Adobe Marketo's comprehensive enterprise-scale migration to AWS in this conference talk from AWS re:Invent 2025. Discover how Marketo successfully migrated one of the largest marketing platform solutions serving over 5,000 enterprise customers while maintaining service availability and improving performance. Learn about the end-to-end migration journey that included transferring a massive 35TB database to Amazon Aurora, establishing a migration factory for seamless customer transitions, and modernizing infrastructure using Amazon EKS for container orchestration. Gain insights into practical approaches for large-scale cloud migrations, AWS accelerator programs, and effective risk mitigation strategies that ensure business continuity during digital transformation. Understand the technical challenges and solutions involved in enterprise SaaS migration at scale, including how the migration reduced query times and increased uptime to enhance customer experience. Acquire valuable lessons learned that apply to both technical teams and business leaders planning similar digital transformation initiatives in enterprise environments.
