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Explore how Hyundai Motor Group is revolutionizing customer experiences by combining SAP modernization with Amazon's extensive service portfolio in this 38-minute conference talk from AWS re:Invent 2025. Discover the evolution of the SAP landscape from simple cloud migration questions to comprehensive business transformation strategies that better serve customers. Learn how organizations can redefine customer experience and transform business processes by leveraging Pan-Amazon services including Amazon Business, Prime, multi-channel fulfillment centers, and other services alongside SAP systems. Gain insights into practical approaches for modernizing enterprise applications while simultaneously enhancing customer engagement through integrated Amazon services. Understand how leading automotive companies are using cloud-native solutions to create seamless, omnichannel experiences that drive business growth and operational efficiency.
