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Explore Netflix's innovative approach to measuring the true cost of product experimentation in this 46-minute conference talk from AWS re:Invent 2025. Discover how Netflix tackles the challenge of "winning" A/B tests that create hidden cloud infrastructure costs, potentially offsetting their business value. Learn about Netflix's comprehensive framework for identifying how product experiments impact cloud systems and their methodology for translating that impact into projected AWS costs. Gain insights into strategies that enable product teams to make smarter, more cost-aware decisions at scale, bridging the gap between product innovation and infrastructure economics. Understand practical approaches for connecting product experimentation directly to cloud billing, helping organizations optimize both product development and cloud spending simultaneously.
