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Explore this 51-minute conference talk from AWS re:Invent 2025 that guides independent software vendors (ISVs) through the complete journey of monetizing AI agents on AWS Marketplace. Learn essential strategies for implementing metering APIs, managing licensing requirements, and navigating ISV-specific challenges to transform your AI development efforts into revenue-generating products. Discover two distinct deployment approaches: container-based agents utilizing Amazon Bedrock AgentCore that operate within customer environments, and API-based agents hosted directly by ISVs. Master the technical and business considerations necessary to successfully launch and scale AI agent solutions in the marketplace, moving beyond initial development to achieve sustainable commercial success.
