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Explore the evolution of FinOps from basic visibility to actionable cost intelligence in this 34-minute conference presentation from AWS re:Invent 2025. Discover how FinOps 3.0 addresses the unique cost complexities introduced by AI workloads by embedding cost intelligence directly into engineering workflows, delivering contextual and role-specific insights, and leveraging automation as a trusted operational partner. Learn practical strategies for moving beyond analysis paralysis and endless dashboards to implement cost management solutions that enable faster innovation. Examine how lessons learned from Kubernetes cost management can be applied to modern AI challenges, and gain access to a practical roadmap for helping teams innovate more efficiently and sustainably in the cloud environment. Understand the shift from traditional cost optimization approaches to proactive, automated cost intelligence systems designed specifically for the AI era.
