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Explore the transformative landscape of agentic commerce through this conference presentation that examines how AI-powered agents are revolutionizing retail environments. Discover the two emerging pathways shaping this new era: business-to-agent (B2A) models where external answer engines connect customers with products, and agent-to-consumer (A2C) approaches where retailers deploy custom on-site agents using AWS's generative AI stack. Learn how intelligent storefronts are now capable of discovering, recommending, and transacting on behalf of shoppers, fundamentally changing the retail experience. Understand the critical importance of trust and simplicity at checkout in these agentic commerce scenarios. Examine how AWS and Stripe's integrated solutions enable real-time transaction analytics, automated fraud detection, and tailored payment systems that help retailers convert product discovery into revenue while streamlining operations and improving conversion rates. Gain insights into the technical infrastructure and strategic considerations necessary for implementing these dual pathways in modern retail environments.
